::News You Can Use:: Watch Your Keywords!Your Web visitors use specific keywords to search for your products or services. So, don't forget to use these keywords if you want to be found.
:: Searching is second nature when it comes to the Web. No wonder the name of the most successful search engine is more and more used as a verb.
Whether you “google” or not, millions of people do daily.
Search engines usually index all the pages of a given website. As a consequence, homepages are not always the first page your visitors encounter in their sessions.
Because people search for special keywords, keep in mind that you need to use the commonly-used words for your products and services in your web content.
You should use your keywords in your page title and subtitles.
Don't forget to provide enough context (via relevant links), so your visitors can figure out what they should do next after reading the page they access from a search engine.
Your Webmaster, Enr. can help you optimize your website content for search engines as well as your visitors. If you have any questions, email us at info@yourwebmaster.ca"
Published: 2004-04-24
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